College Wins National Awards for Branding and Recruitment Campaigns

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Article by: Joe Clark, clarkjx@pgcc.edu

 LARGO, Md. — Prince George’s Community College wins two Paragon Awards for its marketing campaign, Transforming Lives, from the National Council for Marketing & Public Relations (NCMPR).  The institution will receive gold, silver or bronze Paragon Awards in the Brand Experience Implementation and Successful Recruitment Marketing Program categories at the annual NCMPR conference, Tuesday, March 12 in Chicago, Illinois.  

Transforming Lives is a campaign that focuses on expanding reach and improving the effectiveness of communication of college, employee and student success stories among internal and external audiences.  Through various marketing and advertising vehicles, Transforming Lives reaches hundreds of thousands of residents in the Washington metropolitan area. 

Nearly 80 judges from around the country reviewed close to 1,700 entries in the annual competition that recognizes excellence in communications exclusively among two-year colleges. Winning entries, along with national entries, will be displayed at the conference. 

NCMPR is the only organization of its kind that represents marketing and public relations professionals at community and technical colleges. Members include directors of college communications, graphic designers, admissions directors and other marketing professionals at more than 650 colleges across the United States, Canada and other countries.   

To learn more about the Transforming Lives campaign, visit http://www.pgcc.edu/About_PGCC/Marketing_and_Creative_Services/Brand_Campaign.aspx. 

Prince George’s Community College is a National Center of Academic Excellence in Information Assurance Two-year Education designated by the National Security Agency and the Department of Homeland Security (2010-2015). Established in 1958, Prince George’s Community College provides transfer and career programs that help students transfer to four-year colleges and universities and prepare them for the workforce. Each year, 40,000 students take part in more than 200 academic programs and workforce development and continuing education courses. Located in Largo, Maryland, Prince George’s Community College has additional sites at Joint Base Andrews, University Town Center in Hyattsville, Laurel College Center, Skilled Trades Center in Camp Springs, and Westphalia Training Center in Upper Marlboro. For more information, visit the college website at www.pgcc.edu, follow on Twitter,  Facebook, Foursquare, LinkedIn and tune-in to Transforming Lives at Prince George’s Community College, Mondays at 11 a.m.   

  

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