PGCC Wins Silver Award for Marketing Campaign

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Article by: Joe Clark, clarkjx@pgcc.edu

 LARGO, Md.—Prince George’s Community College wins the Silver Award for its marketing campaign, Transforming Lives, from the Council for Advancement and Support of Education (CASE) District II Accolades Awards Program. The award will be presented during a ceremony at the annual conference on Monday, March 4, at the Westin Pittsburgh. The Transforming Lives campaign focuses on expanding reach and improving the effectiveness of communication of college, employee and student success stories among internal and external audiences.  

 “The Transforming Lives marketing campaign reaches hundreds of thousands of residents in the Washington metropolitan area,” said Deidra W. Hill, director of marketing and creative services. “As a result of the initiative, Prince George’s Community College ranks first out of eight institutions in total awareness in the county,” she added.  

Awards program judges commented that the PGCC marketing campaign features “good use of metrics to document program, effective use of copy to describe program benefits, good use of resources for campaign, detailed marketing plan metrics and objectives.” CASE is an international professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.  

To learn more about the Transforming Lives campaign, visit http://www.pgcc.edu/About_PGCC/Marketing_and_Creative_Services/Brand_Campaign.aspx 

Prince George’s Community College is a National Center of Academic Excellence in Information Assurance Two-year Education designated by the National Security Agency and the Department of Homeland Security (2010-2015). Established in 1958, Prince George’s Community College provides transfer and career programs that help students transfer to four-year colleges and universities and prepare them for the workforce. Each year, 40,000 students take part in more than 200 academic programs and workforce development and continuing education courses. Located in Largo, Maryland, Prince George’s Community College has additional sites at Joint Base Andrews, University Town Center in Hyattsville, Laurel College Center, Skilled Trades Center in Camp Springs, and Westphalia Training Center in Upper Marlboro. For more information, visit the college website at www.pgcc.edu, follow on Twitter,  Facebook, Foursquare, LinkedIn and tune-in to Transforming Lives at Prince George’s Community College, Mondays at 11 a.m.  

 

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