BMK-2770 - Advertising

Overview of the advertising world, including use of media, research and development of ideas, writing copy and producing radio and television commercials. (Formerly MKG-2770. Students may not receive credit for both MKG-2770 and BMK-2770.)
Academic Level
Undergraduate Level
Subject
Business and Marketing
Department
Business Management
Credits
3
Corequisites
None
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