HSM-1825 - Destination Marketing

Explores the variety of organizations and strategies utilized to market a destination. Topics include: 1) the structures of destination marketing organizations; 2)understanding of their funding sources; and 3) studying their operations. This course will also provide an understanding of the various careers in destination marketing organizations.
Academic Level
Undergraduate Level
Subject
Hospitality Services Mgmt
Department
Hospit., Tourism & Culin. Arts
Credits
1
Prerequisites
None
Corequisites
None
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