BUS-561 - Sm. Bus Marketing: Shoestring

As you build your own customized marketing plan step-by-step, you will discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you will find out how to generate the referrals that are crucial to your company's success. You will get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget-and some are even free! With the help of videos, spreadsheets, and hands-on activities, you will build your skills in each lesson. Master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Whether you are new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you are done, you will have a personalized plan of action for increasing your sales-all on a shoestring budget.
Academic Level
Continuing Education Level
Subject
Business
Department
Continuing Ed - Open Classes
Credits
Not Available
Prerequisites
None
Corequisites
None
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