Marketing Management Programs
Marketing Management/Associate of Applied Science Degree (A.A.S.)
Marketing Management/Certificate
The Marketing Management Program at Prince George’s Community College helps students develop the methods, tools, techniques and management skills needed for success in marketing, which involves the distribution of goods and services. These skills have broad applications in private organizations as well as in government and nonprofit organizations. Graduates may get jobs in retailing, inventory control, transportation, warehousing, advertising or selling. The courses required for the certificate in Marketing may be applied to the Associate of Applied Science degree in Marketing Management. For more information about the Marketing Management Program, call 301-322-0696.
Degrees & Certificates:
Marketing Management Code 490
Associate of Applied Science Degree (A.A.S.)
Program Concentration 39-40 Credits
| MKG 251 Introduction to Marketing |
3
|
| MKG 263 International Marketing |
3 |
| MKG 271 Salesmanship |
3 |
| MKG 273 Retail Business Management |
3 |
| MKG 277 Advertising |
3 |
| MGT 272 Managing Workplace Diversity** |
3 |
|
ACC 101 Principles of Accounting or ACC 103 Accounting for Managers
|
3-4 |
| BUS 122 Business Law I |
3 |
| MGT 101 Introduction to Business |
3 |
| MGT 162 Financial Planning and Investments |
3 |
| Business-related electives |
9 |
| Choose from the following: |
|
| ACC 102-104, BUS 124, CAP 131 |
|
| MGT 150, MGT 155, MGT 157 |
|
| MGT 160, MGT 180, MGT 250-255 |
|
| MGT 258-259, MGT 261, MGT 263 |
|
| MGT 265-266, MGT 270, MGT 275 |
|
| MGT 291-293, PHL 140, RLS 103 |
|
Required General Education Courses 26-28 Credits
| English Composition I and II* |
6
|
| Humanities* |
3 |
| SPH 101 or SPH 111 |
6 |
| Mathematics* |
3-4 |
| Science* |
3 |
| Social Sciences* |
3 |
| Computer Literacy* |
3 |
| CIS 101 |
|
| Health/Physical Education |
2-3 |
| Any HLE or at least 2 credits of PED |
|
Minimum Required for A.A.S. Degree 65 Credits
Marketing Management Code 494
Certificate
| MKG 251 Introduction to Marketing |
3 |
| MKG 263 International Marketing |
3 |
| MKG 271 Salesmanship |
3 |
| MKG 273 Retail Business Management |
3 |
| MKG 277 Advertising |
3 |
| MGT 101 Introduction to Business |
3 |
| MGT 180 Microcomputer Applications for the Business Manager |
3 |
| Electives |
9 |
| Choose from the following: ACC 101, ACC 103, BUS 122, MAT 112 or higher, MGT 150, MGT 155, MGT 157, MGT 162 |
|
Total Required for Certificate 30 Credits