This program was developed to give participants an understanding of branding strategies used to promote a business, extend a business brand, and build a business image. It provides an overview of the appropriate marketing communication channels to increase profits and build customer awareness, loyalty, and satisfaction. Finally, participants learn about the power of networking, creating a compelling elevator pitch, building stakeholder relationships, generating leads, and enhancing credibility.
Coursework
Students who successfully complete all four courses will earn a Prince George's Community College certificate for the Branding and Marketing Program.
- BUS-600.
- CED-329.
- BUS-575.
- BUS-546.
BUS-600 Branding Your Business for Success 0.3 CEU
This course provides an overview on branding, how to develop and market your brand to your audience, and creative strategies on how to package your business for success. It helps you determine your brand’s identity and how to present it visually, e.g., logos, marketing materials, and websites. It is not enough to have an idea — you must learn how to package it, and this class helps you do just that. Instructor: Latoya Benson.
One session, $45.
Syn# 05066 | Wednesday | 3/6/24 | 6:30–9:30 p.m. | Remote/Canvas
CED-329: Creating Visuals to Brand Your Business
This course is designed to help small business owners identify and explore the components and processes used to create an image for their business. This instructive and interactive course helps small business owners understand branding strategies used to promote a business, extend a business brand, and build a business image. Instructor: Stacey Brown.
One session, $70 (includes a $25 lab fee).
Syn# 05067 | Saturday | 3/9/24 | 9:00 a.m.–1:00 p.m. | Remote/Canvas
BUS-575: Social Media Strategy
Social media is here to stay. Find out which network is right for you and how to make it work for your business. Instructor: Robert Gatewood.
One session, $45.
Syn# 05068 | Monday | 3/18/24 | 6:30–9:30 p.m. | Remote/Canvas
BUS-546 Networking Works!
Rub elbows with the owners and management of the companies you are targeting. Discover the many benefits and proven techniques of effective networking. Instructor: Robert Gatewood.
One session, $45.
Syn# 05069 | Thursday | 3/21/24 | 6:30–9:30 p.m. | Remote/Canvas
eLearning Methods at PGCC
Online
Learning on your own time
Students taking an online class can access course content 24 hours a day, seven days a week, and have discussions with their instructors and fellow learners using Canvas. Deadlines and due dates will be set for assignments, tests, and projects.
Remote
Learning in real time
Students taking a remote class will meet online via the Canvas platform at scheduled times with deadlines and due dates. Students will access learning materials, assignments, and participate in discussions via Canvas.
eLearning Methods at PGCC
Online
Learning on your own time
Students taking an online class can access course content 24 hours a day, seven days a week, and have discussions with their instructors and fellow learners using Canvas. Deadlines and due dates will be set for assignments, test, projects, and the like.
Remote
Learning in real time
Students that take a remote class will meet online via the Canvas platform at scheduled times with set deadlines and due dates. Students will access learning materials, assignments, and participate in discussions via Canvas.
How to Register
Registering online via Owl Link is the fastest and gives you the best chance to get the classes you want. You’ll need an email address and a credit card to register online.
- If you have enrolled before, click here to login and register.
- If you are a new student, click here to create a student account. Follow the prompts. You’ll receive two emails with your login name and password information. Use these to log in to Owl Link from www.pgcc.edu.
Click here for instructions on how to login to Owl Link and search and register for Continuing Education classes.
Students are encouraged to register for classes on their own through Owl Link, but may also submit a registration form online to the Office of Records and Registration.
Contact Information
Phone: 301-546-0159
Email: wdce@pgcc.edu