Marketing is the practice of identifying and satisfying customer needs. This is important to business leaders and entrepreneurs as successful marketing efforts increase customer contacts, which can drive leads and sales conversions. Digital marketing, a relatively new practice, refers to any marketing methods conducted through electronic devices which utilize some form of a computer, including online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers, according to the American Marketing Association.
Prince George’s Community College is pleased to offer a digital marketing certificate to introduce business leaders and small business owners to various digital marketing tools, the benefits of deploying digital marketing strategies, along with how to create and utilize digital marketing strategies to enhance business success. Marketing career opportunities utilizing these skills include Marketing Manager, SEO Specialist, Content Strategist or Content Marketer, Social Media Manager, Digital Marketer, or an entry position as an assistant with hands-on training.
Students who successfully complete all six courses will be eligible for the Digital Marketing Continuing Education Certificate of Completion.
- Introduction to Marketing and Content Marketing
- Social Media Marketing
- Google (Analytics and Paid Searches (PPC)
- Search Engine and Website Optimization
- Email Marketing
- Digital Marketing Strategies
MKT-300 Introduction to Marketing and Content Marketing 0.5 CEU
This course provides an introduction to marketing fundamentals and how to apply them to the growth of a business. It covers the basics of identifying and targeting consumer audiences, and developing effective marketing strategies. The course also examines the impact of digital technology on marketing, as well as how to create and share valuable, relevant, and consistent content to attract and engage pertinent market segments. Instructor: Robert Gatewood. Two sessions $65.
Syn# 03705 | Tuesday/Thursday | 10/31 & 11/2/23 | 6:30–9:00 p.m. | Remote/Canvas
MKT-301 Social Media Marketing 0.5 CEU
This course provides insight into the fundamentals of the various different social media platforms, methods for engaging with target audiences, creating and implementing successful strategies, analyzing social media metrics, exploring the latest trends, and developing an effective social media presence. Instructor: Robert Gatewood. Two sessions $65.
Syn# 03706 | Tuesday/Thursday | 11/7 & 11/9/23 | 6:30–9:00 p.m. | Remote/Canvas
MKT-302 Google Analytics and Paid Searches (PPC) 0.5 CEU
Fast-track your Data and Analytics skills with this online short course. With a focus on career-ready learning, and delivered through a blend of essential reading and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management. Instructor: Reginald King. Two sessions: $65.
Syn# 03707 | Tuesday/Thursday | 11/14 & 11/16/23 | 6:30–9:00 p.m. | Remote/Canvas
MKT-303 Search Engine and Website Optimization 0.5 CEU
This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time. Instructor: Reginald King. Two sessions, $65.
Syn# 03708 | Tuesday/Thursday | 11/28 & 11/30/23 | 6:30–9:00 p.m. | Remote/Canvas
MKT-304 Email Marketing 0.5 CEU
This online Email Marketing course provides productive, job-ready abilities to take your email strategy to the next level. Discover creating and testing different email content, time management, data strategy, and critical concepts in marketing automation. As you learn email marketing, you will develop an in-depth insight into how to market a product or service. Instructor: Reginald King. Two sessions, $65.
Syn# 03709 | Tuesday/Thursday | 12/5 & 12/7/23 | 6:30–9:00 p.m. | Remote/Canvas
MKT-305 Digital Marketing Strategies 0.5 CEU
Advance your knowledge of digital strategy essentials with this interactive course. This course will teach you how to place digital at the core of your business or career. This course will also teach you how to support your digital strategy with marketing concepts like customer personas, brand stories, and customer buying processes. Instructor: Reginald King. Two sessions, $65.
Syn# 03710 | Tuesday/Thursday | 12/12 & 12/14/23 | 6:30–9:00 p.m. | Remote/Canvas